Eight Key Questions To Ask Prospective Realtors

In last week's blog, I outlined why the efforts of all agents aren't equal. I went on to talk about some of the aspects of our operation that distinguish us from average performing agents in the area, helping to explain why we so significantly outperform them.

This week I thought it would be a useful follow-on from last week's topic to go into a bit more depth on how we approach the market, as if you were posing the questions. Each of the eight headings below are great things to ask prospective realtors about exactly what they do in these areas.

What is your experience and track record? Having sold real estate for 21 years and personally negotiated over 1000 real estate transactions, there isn't much that I haven't seen or experienced. I've created a proven system for marketing homes to generate massive interest, resulting in record setting prices for my valued clients - please click here to refer to last week's blog, containing a breakdown of achievements vs. those of the average agent.

How will you expose my home to the right buyers?
My team and I have a huge network of contacts and relationships with top producing brokers, home builders, 1000's of past clients and influential members of the community. The extensive scope of our contact base is directly proportional to the end result for you, in terms of the all important bottom line of achieving the highest possible actual sold price.

Will you contact buyers directly for me? Unique to our industry, we have four full time agents who prospect for buyers a minimum of three hours per day and speak to an average of 150 prospects per day. We aggressively promote your home until it's sold to targeted move up buyers, renters, local realtors, and lenders.

What is your online presence?
Your property will be showcased on dozens of websites locally, nationally, and internationally. We place a heavy emphasis on marketing in this area as over 95 percent of all buyers now begin their home search on line. With that in mind, we have recently made significant upgrades to our online presence, including this brand new website and the blog you're reading right now, regular contact with our client base by email newsletters and a higher profile presence on social networks. We now also partner with an industry specialist market communications consultant to give us a sharper edge in this key area of our operation.

How will you keep me informed of progress with my property sale? We employ a meticulous system of live and online communication to keep you abreast of activity during the selling process. We will provide consistent updates and feedback to ensure you are always informed and up to date.

Who else will I need to hire to get my home sold?
We do it all for you, backed by a complete team with everything you need all in one place. Some of our service providers include home staging, handymen, painters, landscapers, mortgage, title and escrow, movers, estate sales, and much more. We will help you through the process and handle all the details. We also derive huge advantages from the strength in market share and reputation of Intero Real Estate, now owned by Berkshire Hathaway, which has #1 market share in Santa Clara County and San Mateo Counties. There is not a more trusted name in business than Berkshire Hathaway. Intero Real Estate currently has more than 2500 sales associates serving the Greater Bay Area and beyond. As mentioned last week, I currently rank second overall in the Intero Top 1% list of highest performing realtors.

How do you stay ahead of the competition to get my home sold in the shortest time and for the best price?
We are constantly evaluating the newest tools and techniques available to help our clients gain a competitive advantage. Our commitment to you is to keep informed on the latest market trends and changes in technology and bring the best of the best to you in terms of performance and results. We also have an ongoing commitment to professional real estate training, through America's premier real estate coaching organization.

What do you give back to the local community? We're doing our part to make a difference in the lives of Bay Area children, as part of every dollar we earn is given back through the Intero Foundation. As one of the largest contributors to the Intero Foundation, we believe it is our duty to help and give back to those around us who are less fortunate.

The answers realtors give you to these eight vitally important questions will prove revealing in terms of their efforts compared with ours. Please contact us today to arrange a full presentation of our credentials and achievements.

Dominic Nicoli