Interesting New Data on the Importance of Staging

I recently came across some interesting statistics that demonstrate the vital importance of correctly presenting, or staging, your home at sale time. The data is contained in the recently published National Association of REALTORS® 2017 Profile of Home Staging.

The report, which is well worth a read (click here), chiefly focuses on the results of a survey of buyers' agents and sellers' agents, which I think is very valuable feedback, as agents see the benefits of staging on a daily basis.

Of the buyers' agents surveyed:

- 49% said that home staging had an effect on most buyers' opinion of the property.
- 77% commented that staging made it easier for a buyer to visualize the property as a future home.
- 55% believed that the living room was the most important room to stage, followed by the master bedroom (51%) and the kitchen (41%).
- Roughly a third of those questioned observed that staging increased the value of offers between one and five percent in comparison with homes that aren't staged.

Some very interesting opinions there. Perhaps the standout stat is the 77% who commented that staging made it easier for a buyer to visualize the property as a future home. This is a fundamental plus with staging. It’s reckoned that very few buyers can see beyond your decor, furniture etc. and envision how they would change the home. This therefore means that staging a home to provide as neutral an appearance as possible plays a vital role in this process, which is key to decision making.

The findings among sellers' agents were no less fascinating:

- 38% said they stage all homes prior to listing.
- 93% most commonly recommend that the home is decluttered.
- 89% believe the whole house needs to be cleaned.
- 81% feel that carpet cleaning is important.
- 80% said that pets should be removed during viewings.

Clearly, and not surprisingly, decluttering is very high on the priority list. In fact this statistic can be directly related to the 77% of buyers' agents that noted it was easier for buyers to visualize a property as their own. Clutter can be extremely counterproductive to the sale of your home. It sends out so many negative signals. It's essential to de-personalize the home and the more clutter that's lying around, the more difficult it becomes to win over the buyer.

As I've been keen to emphasize before in this blog, the home we live in generally is not the same as the home we sell and great staging is arguably the ultimate technique for making buyers fall in love with your home, even if it's not exactly what they initially had in mind. Attracting interest in your home is so much easier with the best presented properties, which is why we intensely focus on presentation.

Staging is a daily activity here at The Nicoli Group. We would be pleased to advise you on the most advantageous areas to invest in, in your own situation, and explain in detail how these changes can positively affect the outcome of your home sale, so please don't hesitate to contact us today.

Dominic Nicoli